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Can our Tribe beat Technology?

Sue Ellson
5 min readApr 6, 2023

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Can our Tribe beat Technology?

Bridge across Yarra River at Studley Park, Melbourne, Victoria 12 April 2022

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When a crisis occurs, technology is a tool, but our tribe is our toolkit.

My first website went online in 2001 — which was before most of the social media we use today, before , before smartphones, you get the picture.

Now, Artificial Intelligence (AI) is taking off and this would have to be the most monumental shift I have observed since I have joined the online world.

Back in 2001, it wasn’t long before I secured 60,000 unique visitors per month. I was pretty happy. Over the years, I have learnt a few things about Search Engine Optimisation and Social Media as well as the importance of Online Reviews, Links (external, internal and reciprocal in particular on high Domain Authority websites).

I am still kicking goals in the online world, still sharing my message and earning a living, but the heady days of 60,000 unique visitors a month is a distant memory.

Last year, my personal website was hacked and it took nearly three months to replace my 350 pages of content created over 10 years. I was glad, because I knew that if it wasn’t hacked, I wouldn’t improve the language, look and feel of my website and sure enough, my results have…

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Sue Ellson
Sue Ellson

Written by Sue Ellson

Independent #LinkedIn Specialist, Author 📚, Educator 👩‍🏫, Practitioner 🦜, Poet ✍, Secret Dancer 💃, Melbourne, Australia

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