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Is LinkedIn turning into Facebook? Is it still useful for business?
Is LinkedIn turning into Facebook? Is it still useful for business?
By Sue Ellson
If you want the fast answer to ‘Is LinkedIn turning into Facebook?’ — the answer is No. But I can understand why you feel that way!
I have been on LinkedIn since 21 December 2003 and Facebook since 7 November 2007 and you could say, I have seen a few changes since then.
One of the most significant on LinkedIn was when it was acquired by Microsoft in 2016 — in one of the biggest corporate acquisitions in history. Shortly thereafter, there was a software ‘update’ that removed a significant range of features — and I took action immediately! I conducted a large survey of over 100 people and the good news is, the features were re-installed — but even better, there has been a continuous increase in features ever since.
So why is LinkedIn starting to feel like Facebook?
I can suggest some reasons:
- There are more personal content posts — and this could be because we are working ‘alone’ more often and need our fix of connection and relationship with one another — think of it as the ‘water-cooler’ for people working from home or…
