Is LinkedIn turning into Facebook? Is it still useful for business?
By Sue Ellson
If you want the fast answer to ‘Is LinkedIn turning into Facebook?’ — the answer is No. But I can understand why you feel that way!
I have been on LinkedIn since 21 December 2003 and Facebook since 7 November 2007 and you could say, I have seen a few changes since then.
One of the most significant on LinkedIn was when it was acquired by Microsoft in 2016 — in one of the biggest corporate acquisitions in history. Shortly thereafter, there was a software ‘update’ that removed a significant range of features — and I took action immediately! I conducted a large survey of over 100 people and the good news is, the features were re-installed — but even better, there has been a continuous increase in features ever since.
So why is LinkedIn starting to feel like Facebook?
I can suggest some reasons:
- There are more personal content posts — and this could be because we are working ‘alone’ more often and need our fix of connection and relationship with one another — think of it as the ‘water-cooler’ for people working from home or remotely
- The range of ‘reaction’ choices per post has increased including the blue smiley face
- Posts that have the ‘care’ reaction appear to be favoured by the algorithm
- There are more sponsored posts — in most cases you will see one as soon as you start scrolling through your newsfeed
- There are different types of posts appearing in the newsfeed — polls, announcements, carousels, video, branded posts, and events as well as the traditional photos, jobs, etc
- Groups are constantly being ‘re-released’ however they don’t quite compare with the functionality of Facebook groups
- Live videos and live audio are available as well as voice and text messaging so the experience feels similar
- You are probably receiving more ‘Notifications’ to keep you engaged on the platform
- You may have noticed that…