Is social media a waste of time for business?

Sue Ellson
10 min readMar 19, 2022
Man sitting at desk with hand in the air aiming to high five a social media icon with zero heart rating
Photo by Oladimeji Ajegbile on

By Sue Ellson

The simple answer is yes, social media is a waste of time for business. The longer answer is yes if you don’t use it for your purpose and you get sucked into all the shiny objects along the way.

1. Where are business owners and decision makers right now?

2. Why are you in business?

3. What determines a good social media platform?

4. What outcome do you need?

5. What are you actually paying for when you use social media?

6. What do search engines need?

7. Can you make money from social media?

8. Does this mean you should abandon social media altogether?

9. How does this look in practice?

10. Should you outsource your social media management or monitoring?

11. What do I do next?

12. What do I do today?



Sue Ellson

Independent #LinkedIn Specialist, Author 📚, Educator 👩‍🏫, Practitioner 🦜, Poet ✍, Secret Dancer 💃, Melbourne, Australia