Short form video content on social media — is now the time to develop your strategy?
By Sue Ellson
Short form video content on social media — is now the time to develop your strategy?
As an individual person providing social media training (educator), social media consulting and enterprise owner (practitioner), to be able to both educate and practice, I need to be across what social media can do for my students, clients and my own initiatives.
This article will explore my thoughts on developing a short form video content strategy moving forward.
Beginning Questions I have asked myself.
How do you find what you need online?
My favourite is still Google Search.
Do you scroll through your favourite social media feed and purchase directly?
I scan social media for information rather than products or services. I use social media as an engagement and networking tool.
Do you do some Google searching and find the product or service and check reviews?
I do.
How important is your website compared to your social media presence?
I believe that my website is the…
